Neuromarketing is an innovative field of marketing that uses advanced biometric technology and artificial intelligence to investigate the subconscious reactions of consumers triggered by a particular marketing stimuli.
Unlike conventional opinion-driven research tools, neuromarketing focuses on insights gained from consumers' emotions, memory, attention, and motivation, which are essential for understanding the decision-making process.
AREL NEUROMARKETING ™ is the first integrated neuromarketing laboratory in R. of North Macedonia for analysis, research and education that combines the techniques of neuroscience, psychology and marketing in order to improve the communication between brands and consumers.
We use advanced technology and software to integrate the physiological and neuroscientific research. Our behavior maps offer a unique opportunity to tailor companies' products or services to the current and future needs of consumers.
The team of AREL NEUROMARKETING ™ consists of consultants with international work experience in leading market research companies. We produce the neuromarketing studies based on our knowledge of cognitive neuroscience and psychological processes, followed by practical experience in the field of neuromarketing methodologies.
AREL NEUROMARKETING™ is a member of the International Neuromarketing Science and Business Association (NMSBA). We operate according to the NMSBA's “Code of ethics” and comply with the international ethical standards for the use of neuroscientific methods in market research. Click here to read the full version of the Code.