WHAT IS NEUROMARKETING?

Neuromarketing is an innovative field of marketing that uses advanced biometric technology and artificial intelligence to investigate the subconscious reactions of consumers triggered by a particular marketing stimuli.


Unlike conventional opinion-driven research tools, neuromarketing focuses on insights gained from consumers' emotions, memory, attention, and motivation, which are essential for understanding the decision-making process.
 
AREL NEUROMARKETING™ is a member of the International Neuromarketing Science and Business Association (NMSBA). We operate according to the NMSBA's “Code of ethics” and comply with the international ethical standards for the use of neuroscientific methods in market research. Click here to read the full version of the Code.