By applying neuroscience to marketing, we create value-added products and services for the consumer, and minimize the uncertainty that companies face when creating marketing strategies.
The buying process is irrational and impulsive. It occurs based on memory and emotional connection between brands and customers.
AREL NEUROMARKETING ™ begins with work from the point where the conventional marketing ends, and that is the human physiology. Our research is not based on opinions but on scientific facts originating from advanced biometric technology. We investigate the subconscious reactions triggered by a particular marketing stimulus, not otherwise visible!